Strategy built on what’s actually true.
Tailored advisory for founders and revenue leaders.
I’m Rachael Hawk
I spent fifteen years building and scaling revenue organizations for startups and enterprises, and I made those companies hundreds of millions of dollars.
Not because I ran a better playbook. Because I could read a room, a person, and a deal before the data caught up.
I'm intuitive and empathic. I have been since I was a kid.
Now I work with founders and revenue leaders. Fast movers, high achievers, people whose minds don't naturally settle. The ones who are already successful by every measure and still carrying friction they can't quite name.
I name what's underneath it, clearly.
The pattern comes into focus and we build strategy from what's actually true.
Services
Most friction in business isn't a strategy problem. It's what's running beneath it.
The patterns shaping your decisions, your blind spots, your breakthroughs. The ones you can feel but haven't been able to name.
Most advisors address the strategy. This work starts with what’s underneath the strategy, then builds from what's revealed.
The Undercurrent
The deep work. What's running beneath your decisions gets named and addressed at the root, then built into the strategy that emerges from what's actually true.
The Throughline
The continuation. Patterns applied to your business and key decisions in real time. Ongoing advisory from someone who already knows what's beneath it all.
